In order to be successful in SEO, you have to recognize that it will never be easy. The rewards of this form of digital marketing make it the most difficult. To rank higher on Google, you need a lot of work, knowledge, writing, tweaking, and testing. It is critical to understand that once a business reaches number 1, it must compete to keep that position. Think of it like tennis. Roger Federer may be the number one player in the world, but there are many others vying for the number 1 spot.
Search engine optimization does both of these things. First, you improve your rankings by completing as many ranking factors as you can (and there are literally hundreds), then you have to maintain your rankings.
Ranking factors literally number in the hundreds, as I mentioned. The keyword should be used in the domain name, the content length should match the keyword. The internal linking structure should be solid. The H1 tags should include keywords. A keyword’s ranking on Google depends on hundreds of factors.
I categorize my ranking factors into three categories – on-page SEO, off-page SEO, and technical SEO.
- The five ranking factors I mentioned above are on-page SEO factors.
- A website’s ranking is affected by external factors such as link building, content marketing, social media, reviews, podcasts, etc., which are not part of the website itself.
- The technical aspects of SEO include site speed, structure data, canonicalization, XML sitemaps, and Hreflang.
There is much more to SEO than crossing your t’s and dotting your i’s on your website. It is essential, as well as taking care of all technical elements, to optimize a website with a wide range of off-page ranking factors.
Google’s top 10 positions can only be achieved after you have addressed these three groups.
SEO is challenging, I told you. However, it shouldn’t make you choose PPC marketing over SEO. SEO certainly works, and its benefits are well worth the effort. Your website, however, must be managed by a top SEO on the Gold Coast.