SEO Gold Coast

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SEO Gold Coast Clients

It’s important to have a website, but it’s much more important to have a website that is seen! Think of every users as a customer walking into your store or viewing your brochure. The best part about it is, they are searching for you not ending up there by mistake, these are paying customers.

seo gold coast

The Bells & Whistles

What's involved in SEO?

SEO stands for Search Engine Optimisation. SEO is the process of improving a website’s organic reach through search engines without the use of Google Ads or other forms of paid marketing to a search engine.

A website is ranked based on Google’s algorithm that they keep secret. The current algorithm deems to be the best results for any given query, Google have survived of great user-experience by promoting the most popular and legitimate answers to a search query. If Google considers your website to be the best answer to a search query, Google will show your website on the first page.

The ultimate goal of SEO is to have a website rank for the highest searched keywords (relevant to your business). This will grant you more customers. For example, if you are a law firm on the Gold Coast, you want to be #1 in Google’s rankings when someone searches ‘law firm Gold Coast’ or ‘criminal lawyer’ ‘business lawyer’ etc. Having your website show in Googles “Local Maps” is recognised as the holy grail. This comes with reviews, a website link and contact details on all devices.

The first thing to recognise about SEO is that it’s never going to be easy. In fact, it’s the most difficult form of digital marketing due to the rewards being so high. It takes a lot of time, knowledge, writing, tweaking, and testing to see what works best for your business and to improve rankings. What many fail to understand is that once a business reaches number 1 they must compete to retain the #1 spot. Think of it like tennis, Roger Federer may be #1 but there are other fantastic players gunning for his spot, he can not just stop once he gets there.

The practice of SEO does both these things. First, you improve your rankings by checking off as many of the ranking factors that you can – (and there are literally hundreds of them), then you have to do SEO maintenance work to ensure your rankings hold once you reach your goals.

As I mentioned, there are literally hundreds of ranking factors. You can see a list of the most important 200 factors here on backlino.com. Ranking factors are things like having the keyword in the domain name, the right content length, a solid internal linking structure, keywords in your H1 tags – these are just five!  Again, hundreds of factors contribute to how Google ranks a keyword for any given query.

I like to break my ranking factors into three groups – on-page SEO, off-page SEO, and technical SEO.

  • On-page SEO includes ranking factors to do with the website itself, such as the five I mentioned above.
  • Off-page SEO includes ranking factors external to the website, such as link building, content marketing, social media, reviews, podcasts, etc., which help the website rank.
  • Technical SEO covers the most complex ranking factors such as site speed, structural data, canonicalisation, XML sitemaps, Hreflang, etc.

As you can see, SEO is far greater than dotting your I’s and crossing your T’s on the website side of things. You have to have a well-optimised website, having a wide range of off-page ranking factors, and ensure all the technical elements are taken care of.

Only when you have addressed these three groups can you expect to reach the top 10 positions on Google.

I told you, SEO is hard. But it shouldn’t make you choose PPC marketing over SEO. SEO does work, and the benefits are well worth it. However, you have to have a top SEO on the Gold Coast looking after your website. For this, turn to Grow Advisory Group.

SEO is a technique surrounded by a cloud of smoke and mirrors because Google never reveals what’s involved or how a website will perform or why it is performing. There are Google reps who give vague answers but only a few of us really know the truth. Therefore, trying to find an expert SEO analyst on the Gold Coast who has proof of work is extremely rare.

The best thing to do is ask the following questions to ensure you are getting an SEO expert who understands what they are doing.

  • What is your experience with SEO?
  • Can you provide examples or proof of work of rankings you have achieved for other Gold Coast businesses?
  • What are the SEO services you do each month?
  • How long until I will begin seeing results?

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